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People from various countries today choose to buy their products online as it not only saves time and also allows them to buy products at a lesser price than retail stores. Even inside a country like India that had never welcomed the internet shopping trend so easily, considering the bargaining and also other factors, has now opened its doors to convenience of online shopping. However, lately individuals have welcomed the net shopping scenario and have given it more preference than shopping for products at retail malls. Online shopping websites are functional often and the portals have a tendency to offer products at a great amount of discount. Many portals today offer different varieties of products right from electronics to fashion apparels to personal care items in a distinctive price. Online shopping websites have excelled since of the quick delivery services they feature giving the items to the customers through the comfort of their very own home. Today few people can manage to spend hours at stores and select products at hefty prices. Thus buying from online portals seems legitimate being an option altogether. Online portals have revolutionized the trend of fashionable apparels and clothing as well. Most with the apparels sold online today usually be up-to-date in fashion as well as give lots of opportunities to choose the apparel regarding quality, design and price of the apparel Fashion clothing purchases tend to be more frequent with regards to buying product online as they are easily available at great discounted prices and have lot of variable options to pick from unlike electronics. Nowadays we also have branded fashion apparels entirely on portals which give internet shopping websites a greater boost in comparison to retail shopping. Moreover, these branded apparels are available at the much more affordable price for that comfort and simplicity of the user. We have many famous brands today that need to merge with several online portals and let a few be sold at distinguished prices for that average online shopper. Not only does it help to improve brand image but in addition leads to more sales in the short period of time. The concept of clothing websites too is here into play wherein prominent retail chains and franchisees have opted to make their presence felt on the World Wide Web by starting online websites with the outlets and selling products online simultaneously. Online shopping websites have certainly conquered the shopping scenario in several countries especially India. Even the idea that every other brand today really wants to merge with online portals is really a sure proven fact that the success of online portals has been tremendous. In the coming years it is destined to amass even more sales and it may also bring about lesser footfalls’ at shops and malls.